Electronic Books

Total Books: 1 - 4 /4
Building a Cashless Society

This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...

Lee mas
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

Lee mas
Enabling Technologies for Wireless E-Business

Kou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless ...

Lee mas
Mobile Service Innovation and Business Models

Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information ...

Lee mas
Total Books: 1 - 4 /4