This book tells the story of how Sweden is becoming a virtually cashless society. Its goal is to improve readers’ understanding ...
Lee masAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee masKou and Yesha and their contributors provide comprehensive information on these technologies, including, for example, wireless ...
Lee masModern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information ...
Lee mas